TRACOM Group is best known for the original development of the SOCIAL STYLE Modelâ„¢, a proven model for building interpersonal and selling skills. Company founders Dr. David W. Merrill and Roger Reid first developed this model in the 1960s. As the business landscape has evolved, Tracom refined the model and created new measurement instruments to meet changing needs.

Social Style

It’s easy to learn and apply to the workplace setting. SOCIAL STYLE programs and products are available for a variety of settings and jobs including management, sales, teams and individual contributors.

Is your interpersonal style Driving, Expressive, Amiable, or Analytical?

You need to know how this, and other key factors, affect your performance.